At the start of 2024, 20.80 million Australians were active users of social media. This means if you want to increase your reach, attract new dental patients, or generally improve your dental marketing, you need to be more active on social media. Being active on social media begins by developing and sticking to a content calendar.

SLINKY is a leading digital marketing company specialising in helping dental practices thrive online. In this guide, we will show you how to create your own content calendar for your dental clinic. Let’s dive right in, but first, how challenging is it to manage social media?

The Challenge of Social Media Management

The truth is that it can be a challenge to manage social media. Still, it’s a necessary tool for growing your dental practice. Without a social media calendar, you run the risk of losing track of your schedule for posting, ultimately affecting your engagement.

Consistency is one of the main challenges of social media management. In this context, being consistent means having a uniform brand voice for every post and sticking to a specific posting schedule.

You might think that achieving consistency is hard, but it’s not. This is why we advocate for a social media calendar for your dental practice. We’ll get to that in a second. Let’s first explore the elements of a social media calendar.

What is a Social Media Calendar?

A social media calendar is an organised plan that outlines the content you intend to share with audiences on different platforms. And, it’s not just about scheduling posts. Think of it as a guiding plan to success in social media.

• It can be as simple as a spreadsheet or as complex as a dedicated software dashboard.
• The key is to find an easy format for you to read, edit, and share with your team members who are involved in managing your social media accounts.

Some of the features of a social media calendar include;

• An organisation tool: A social media calendar keeps you organised by planning out your posts weeks or even months ahead. This removes the daily struggle to come up with content ideas.
• A quality control mechanism: When you plan your posts, you have more time to develop high-quality content that is aligned with your marketing goals.
• A trend tracker: The calendar allows you to be prepared by planning content around relevant holidays, events, and trends. This approach ensures you are consistently engaging with a broader audience and maximising your social media impact.
• A performance analyst: Your social media calendar can be a powerful tracking tool to analyse the performance of your social media efforts. Monitoring posts that your audience likes the most and website traffic helps you tweak the approach you use and optimise what’s already working.

Why Your Dental Practice Needs a Social Media Calendar

Social media marketing is a subset of digital marketing. Effective digital marketers use strategies to plan, execute, and manage marketing campaigns. A social media calendar is always included as an item in the strategy.

Research shows that of the 80% of companies that use digital marketing strategies, only half of that stick to a content calendar. A lack of understanding of the benefits of this key element of social media marketing is what contributes to such low numbers.

Benefits of a Social Media Calendar

The following is what you stand to gain when you use a social media calendar for your dental marketing on social media platforms.

1.      A calendar helps dentists maintain a consistent posting schedule

Like we said earlier, a calendar helps you post consistently, which is important for increasing visibility and brand awareness.

Avoid being like most people who post a quick Facebook or Instagram post based on a hunch. Instead, have your marketing team research the most valuable content pieces and plan when to post them. When you’re consistent, you learn patterns too, including identifying the best time to post for optimal engagement.

2.      Planning and scheduling content in advance saves you time

Social media marketing is not a walk in the park. It is a time-consuming task, which might derail your attention from doing your actual job which is dental care. This explains why most dental clinics hire marketing experts to help them with dental marketing.

A content calendar saves you time since you will have planned ahead of what to post based on a marketing strategy. Posting unplanned content puts you at risk of posting irrelevant content that does not contribute to engagement.

3.      Planned content leads to increased audience interaction

At SLINKY, we believe that the goal of social media marketing is not just to get noticed. It’s also about building relationships with your audience to give them a sense of community. If anything, that’s all social media is about.

A content calendar can help you achieve this because you will learn patterns as you post often. These patterns include when people are most likely to engage with your content and this will help you optimise.

Your audience needs to feel like they’re part of the brand, regardless of whether they are your clients or not. If they’re prospects, you will have to adopt social media conversion marketing strategies to get them to sign up.

How to Create a Killer Dental Social Media Calendar

Creating a social media calendar should be a systematic approach. In other words, before you decide when and what you’ll be posting on your social media accounts, there is a lot of behind-the-scenes work you need to do. Think of it as strategic planning. In this section, we will go over everything that you need to do to create a thorough content calendar.

Step 1: Define Goals and Target Audience

Start by asking yourself a simple question; Why am I posting on social media? The simpler the question, the better you can answer it. Typically, most people, especially in business, post on social media to increase brand awareness, generate new leads, or promote specific services. These objectives can either be time-bound or ongoing.

Dental marketing objectives can be time-bound or ongoing. To clarify, you can set a goal like promoting specific services when you launch the service. On the other hand, goals like increasing brand awareness and generating leads run throughout.

Your goals will be defined by your target audience. A target audience is the ideal demographic you expect to engage with your content. This demographic will help you decide the best platforms to use and the messaging to adopt. Perform customer avatar research to identify your ideal target audience.

Step 2: Choose the Right Social Media Platforms

Are you wondering what platform you should direct your efforts to maintain a presence for your dental practice on social media? That’s a dilemma for most people. For one, your ideal clients use more than one social media account.

Recent data shows that most users visit an average of 7 social media platforms every month, with YouTube leading the pack, followed closely by WhatsApp, Facebook, and Instagram.

So, where do you direct your efforts? Let’s start by understanding the features of common social media platforms;

• Facebook: Large audience base, versatile features for sharing content, and effective advertising options.
• Instagram: Visual-focused platform ideal for showcasing patient transformations, office environment, and behind-the-scenes content.
• YouTube: Perfect for in-depth educational videos explaining procedures, sharing tutorials, and building authority.
• TikTok: Growing platform to reach younger audiences with short, engaging videos.
• LinkedIn: Professional networking platform for connecting with peers, showcasing credentials, and attracting potential employees.

The platform you choose among these depends on the kind of content you want to share with your audience. A general rule of thumb suggests that you should use at least three and tailor content to fit the platform.

One of the data points you will uncover when performing customer research is which social media platform they’re most likely to be active on. Therefore, you can use that to narrow down your top three platforms.

Step 3: Plan and Create Engaging Content

This is the ultimate step in the whole process because the type of content you share on social media determines your likelihood of achieving the set goals. The keyword to note here is engaging. Remember, social media is all about driving engagement.

The common aspects that make social media content engaging are relatability, relevance, emotional appeal, and clear call-to-actions (CTAs). If your content manages to capture all these, your dental marketing efforts will definitely bear fruits.

Some ideas of engaging content that would work for dental clinics include;

• Educational posts: Share oral health tips, explain procedures, and answer common questions. Best for Facebook.
• Behind-the-scenes content: Introduce the team, showcase the office environment, and highlight office events. Best for YouTube and TikTok.
• Patient testimonials and success stories: Build trust and social proof by sharing positive patient experiences. Best for Facebook.
• Before-and-after photos: Highlight treatment results and demonstrate expertise. Best for Instagram.

Creating content might be expensive and time-consuming if you don’t have the experience. Therefore, you can seek professional services since you’re guaranteed results.

Step 4: Set a Consistent Posting Schedule

After you have created a solid plan on how to create engaging content, you need to find and stick to a posting schedule.

A posting schedule entails the posting frequency for each platform and the specific time of day when to post. The frequency depends on the engagement level for each platform. Here is a general guideline you can use;

• Facebook: Post 3-4 times per week.
• Instagram: Post 3-5 times per week.
• Twitter: Tweet 3-5 times daily.
• LinkedIn: Post 1-2 times weekly.

As you can see, some platforms require a high frequency of posting. Primarily, this is because of the high amount of content shared across the platforms.

To determine the best times to post, you’ll need to analyse your audience engagement activity to spot the time when there is high engagement. You can also conduct A/B tests to gather data on the level of activity based on time. What’s left now is to stick to a consistent schedule as we discussed earlier. Luckily, there are tools for that.

Step 5: Utilise Scheduling and Automation Tools

We get that to err is human, which means that you might forget your posting schedule and ruin your streak. No one wants that, and that’s why there are several tools to automate mundane processes.

Social media scheduling tools for dental marketing have helpful features such as bulk scheduling, content suggestions, advanced analytics, among others. These beat the good ol’ spreadsheet tracking templates we’re all used to.

The standard scheduling tools you can try include;

• Buffer
• Hootsuite
• Social Champ
• Later

Additionally, some social media platforms have integrated native scheduling features that you can use. The best part is that they’re practically free. However, they might be limited, and in that case, you can pay for these third-party tools.

Step 6: Track Performance and Optimise the Calendar

Everything that gets measured? That’s right, get managed. You can only determine if your dental marketing efforts are paying off by tracking the performance over time.

Specifically, measure the impact of sticking to a schedule on engagement. You can also analyse the engagement level on specific posts to determine what kind of content your audience resonates with the most.

Investing more effort in the content with the most engagement helps you achieve your goals faster. Metrics that you should focus on here include reach, engagement (likes, comments, shares), website clicks, and conversions. With this data, you can now optimise your content calendar.

For instance, if your analytics reveal that a large portion of your audience is interested in cosmetic dentistry, you can create content focusing on topics like veneers, teeth whitening, and smile makeovers.

Take Your Dental Marketing To The Next Level

Marketing your dental clinic on social media doesn’t have to be hard if you do it right. If you understand the fundamentals, you can create a conversion machine without spending on expensive and ineffective PPC ads.

Here at SLINKY, we have the expertise needed to fully manage your social media presence so that you can focus on what matters: your patients. Contact us now for a free consultation to help you get started.

A local search could be something like cleaning services near me. Evidently, the user is looking for someone who has marketed themselves to offer cleaning services near them. So how do you appear on these search results? Online marketing.

Perhaps, you might be thinking, “I don’t run an online business so I don’t need to market myself online.” You’d be wrong to think that. According to research, 81% of consumers conduct online research before buying. Your target audience is among these people.

As you can see, showing up on search queries is vital for any business success these days. But, there’s a catch. It has become harder as competition grows and consumer expectations change. Luckily, the solution is still online marketing.

What is Online Marketing?

Online marketing is another name for digital marketing. It refers to the use of web-based channels to spread the message that your products or services will solve the problems your target customers are experiencing.

The goal of this form of marketing is to be visible where your customers are spending their time reading, researching, shopping and socialising. But, in an non-intrusive manner.

For your online marketing to be successful, you need to ensure the methods you use are appropriate for the channel you’re on. For instance, if you want to have a successful social media marketing campaign, you need a working strategy. We will share a few tips so keep reading.

Apart from social media, there are other common forms of online marketing. They include;

• Content marketing
• Email marketing
• Display marketing
• Search engine marketing
• Pay per click (PPC)

Would this help your cleaning business? Absolutely. Let’s talk about that.

Why a Cleaning Services Company Needs Online Marketing

If anything, you have the perfect business to market online. Here’s why digital marketing for cleaning services is essential.

1.      Your customers are looking for you online

As we started by saying, the majority of customers begin their buying journey online. And, they want quick results that solve their problems. Therefore, if you don’t have an online presence, you’ll remain invisible to a huge part of your audience.

In most cases, customers don’t know what they actually want. Therefore, it’s upon you to give them directions. Content marketing is an effective form of online marketing that you can use to educate them. By doing so, you establish yourself as a trustworthy brand, and trust is one aspect that customers consider when shopping online.

2.      Online marketing is an inexpensive marketing strategy

Digital marketing is cost-effective, unlike traditional marketing, which lacks targeting features. Online marketing allows you to target people who are already interested in your services.

How do you target a specific demographic? You align your content with them. Learn everything about your ideal customers and make content that speaks directly to them. That way, you are almost sure you’ll convert them if you are convincing enough.

3.      It gives you a competitive advantage

Cleaning services business experiences tough competition. To stand out, you have to be ready to put in more effort. Online marketing offers the right tools to make you stand out from other competitors. You depict your business as reputable when leveraging the power of SEO, social media, and content marketing.

4.      It allows you to engage more with your customers

If you are keen enough, you’ll notice that companies that don’t appear like they’re marketing themselves online receive more engagement, especially on social media. Why? Because human beings thrive on emotional connections.

Brand recall is the goal here. This involves using strategies that will make a memorable impression on people. Therefore, don’t shy away from showing your personality or including personal stories in your online marketing.

Also, engage customers adding personalised replies to their comments. This will make them feel like they’re part of a community. Engaging customers actively turns them into brand advocates and returning customers.

5.      Online marketing gives you several insights

Marketing shouldn’t be like steering a ship blindly. Channels like websites and social media generate valuable data with every impression. The expectation is that you will analyse this data and come up with better strategies.

For instance, if you notice that customers are engaging more with cleaning tutorials than long form articles, you can direct more effort to that. This will give you more reach and hence more chances of conversion.

Online Marketing Tips For Your Cleaning Business

Now that you understand the benefits of online marketing, let’s discuss how to achieve the desired results. Here are a few tips you should know:

Prioritize Search Engine Optimization

Every marketing strategy must include SEO. For a cleaning business, a well-optimized website is a necessity. Your website is your digital office. In this day and age, your website is the first point of contact for potential customers.

For a website to be optimized, it needs to be:

• User-friendly
• Mobile-responsive
• Visually appealing
• Above all, SEO-friendly

Search engine optimization involves several factors. Some primary SEO practices include keyword placement, quality content, and fast-loading speeds. These ensure your website ranks higher on search engine result pages (SERPs) and clients find you easily.

• What should a high-optimized website look like? – First off, it should reflect what you do without any complications. Potential customers should understand what differentiates you from others and why they should opt for your services.
• Include a clear call to action to encourage an action – Most importantly, create a section for testimonials or before and after images to display your abilities.

All these factors contribute to engagement online and boost conversion rates. But most of the time, you need a professional website management company to maximize your website perfectly.

Use Content Marketing to Engage Your Audience

Content marketing is another powerful tool for anyone who runs a cleaning service business. To leverage this tool, you must create valuable content that resonates with your audience.

This could range from how-to posts to enlightening articles on tips or eco-friendly cleaning. The list is endless.

Contrary to public opinion, content marketing isn’t solely about selling yourself. Don’t get us wrong; that’s a priority. But offering value is another priority. It positions you as a thought leader in the industry and boosts your credibility.

Furthermore, regular blogging boosts your SEO and attracts traffic to your website, provided you follow SEO guidelines.

Most people say that the challenge of content marketing is staying creative. But who says you always have to come up with new ideas? You can repurpose content across different platforms for email marketing or social media.

When the content performs well on a platform and engages your customers, you can extend the touchpoints to reach more people.

Overall, when you share valuable tips, you create a community where people trust you as an expert.

You Need Social Media Marketing

Undoubtedly, social media marketing is a significant pillar in any online marketing strategy. Your cleaning business should be on every relevant platform to improve your online presence.

Whether on Instagram, Twitter, or Facebook, just be active and provide value on different platforms.

Start With Facebook

You can explore the Facebook platform for a cleaning service because it has proven effective for businesses. Research shows that Facebook has about 3 billion active monthly users. It’s a platform with the largest reach for all business owners.

As the largest platform with mainstream success, Facebook seamlessly offers several integrations to boost your business.

Opening a Facebook business page is easy. What’s more, it even offers ads with a lead generation template. The best part? You can automate messages and analyse responses to determine leads and reach people who need your services.

Facebook Marketing Strategy

Start by creating content actively on the platform. You can explore a wide range of topics and focus on keywords that appear in search queries often.

• Post regularly and interact with your audience.
• Encourage user-generated content by:
  • Asking clients to leave reviews.
  • Requesting clients to tag you in their posts.

Don’t forget to include your contact details so people can reach out when they want. Note that a wider reach also translates to more critiques. When you receive negative comments, treat them carefully and respond with an open mind.

Use Other Platforms too

Besides Facebook, a platform like Instagram is more visual. So, use your Instagram account to display behind-the-scenes videos and previous tasks you have done. Pinterest is another visual platform you can explore. Throw in some before and after pictures and client reviews.

Twitter also allows you to provide content in real-time. While LinkedIn targets commercial businesses. At the end of the day, it all boils down to your goal and strategy.

Regardless of what platform you use, be consistent. Not just in posting but consistently engaging your audience and taking advantage of user-generated content. Urge clients to drop reviews and tag you to encourage potential clients that you are reliable.

Piggyback on the popularity social media offers and watch your business soar.

Try Email Marketing

Old but golden best describes email marketing. While it’s easy to focus on other social media channels and ignore email marketing, don’t make that mistake. Why? Because, for one, it’s simple.

Frankly, you can make email marketing work better than other marketing techniques. Unlike other traditional marketing techniques, like publications, email marketing is targeted. It focuses on people who are most likely to hire you. What’s the probability that your target customers are the ones reading a publication?

Pretty low, to be honest.

For email marketing, you build a subscriber list from leads who deliberately show interest in your services. Most of the time, you must offer an incentive to get their consent. This ranges from a discount on their next cleaning task.

Moreover, it keeps your business at the top of people’s minds. For instance, someone might see your website. They don’t need your service yet, but they will someday—so they subscribe to your list. Each time they get a targeted email, they remember your company. In other words, it’s a great strategy to build brand recognition.

The critical metrics for evaluating success also make it even more effective. It informs you of what works and what doesn’t.

Email marketing remains unmatched in terms of effectiveness. But you have to hack it with the right strategy.

Request For Reviews from Clients

Harvest reviews like your business depend on it. Because, as a matter of fact, it does. People rely on other people’s reviews while making decisions. When people see more satisfied client reviews, it builds credibility in your cleaning business.

Most times, the feeling of familiarity seals the deal. For instance, a client describing how terrible their attic was before your touch would inspire someone with similar issues to call you.

We must emphasize that paying for reviews might be possible, but we don’t encourage that. Your credibility and reputation are at stake. Instead, deliver excellent results and let your clients speak for you.

Word-of-mouth marketing is still as potent as any other marketing method. So, encourage people to drop reviews online. You can publish the reviews on your Facebook website and other social media platforms. Any platform that has your name should carry a review! Explore review websites like Yelp or Trustpilot.

It’s highly comforting to have people vouch for a business. Reviews like this brew credibility and trust in the brand among potential clients. If you adopt email marketing, you may request client feedback after you render your services.

Here’s the catch. You can’t always have positive reviews. Sometimes, you’ll get reviews that may hurt your reputation but don’t get emotional about it.

That’s where reputation management comes in. React to the review professionally and be open to changes.

Sell Your Cleaning Services Like A Pro

Online marketing for cleaning businesses is no walk in the park, but it’s crucial for business success. It’s high time you start to adopt digital marketing strategies for your cleaning company.

The cleaning industry keeps evolving, and you must keep up with the trends. As customer’s expectations change, you need a digital marketing industry to boost your business.

Not only will we develop bespoke strategies, but we’ll also help you generate leads. Ready to thrive in your business? Let’s handle your marketing needs and generate excellent results Contact us now.

If this is your first time seeking web  hosting services, you might be overwhelmed trying to figure out how to go about it. What do you look for? Which service is the best? How much should you? These are all valid questions.

Our experience in web design has given us a lot of insights into what works and what doesn’t. So, we want to share what we know would help you find the right service.

What is Web Hosting?

Website hosting basically refers to the service that helps individuals and organisations to make their websites digitally accessible by storing website data, files, and content on specialised computers called servers.

Web hosting services provide the technologies that help your website visitors seamlessly view and interact with your website. As such, you must get it right when choosing a hosting service. Failure to get it right will only lead to serious implications.

However, with so many web hosting services around, it is easy to get lost and confused. And more importantly, it matters a lot the type of web host you end up choosing. 

Why Choosing The Right Web Host Matters

Let us use a scenario to illustrate the importance of choosing the right web hosting company.

Consider a case where you need a new website for your business, either by designing it yourself or contacting an experienced web design company. 

You use the recommended tips for choosing the right web design agency and pay a premium for the perfect website. Now, most experienced and professional web designers will help you choose the right hosting service based on your website. 

But if they don’t, it will be upon you to make the decision. So, how do you do it?

For one, if you choose the wrong hosting provider, you risk several things, including;

• Slow page load times: Poorly optimized servers or overcrowded shared hosting environments can cause delays in delivering web pages to users.
• Data privacy concerns: Low-quality providers may have inadequate security measures, putting your data at risk of breaches or unauthorized access.
• Limited scalability: Some providers may not offer the flexibility to upgrade your hosting plan or infrastructure as your traffic grows.
• Frequent downtimes: Poor server maintenance, unreliable hardware, or insufficient resources can lead to interruptions in your website’s availability.

The list is endless. Why does this happen? The quality of the hosting architecture of the hosting provider. A host with poor infrastructure will have outdated hardware, weak network connectivity, or insufficient redundancy measures.

How do you avoid all this and more?

You choose the right hosting provider. Notice that we are using the word right instead of best. This is because best is relative because what works for one website might not work for yours. So, next up, we will share with you tips to find the right hosting provider. 

Tips For Choosing The Right Hosting Provider

Do you want to avoid guesswork when choosing a hosting service? Here are three tips to help you do it the right way.

Tip #1: Understand Types of Web Hosting

Knowing and understanding the various types of web hosting will help you decide which one you want. Let’s briefly describe the common ones.

1. Virtual Private Server (VPS) Hosting

This hosting provides your website with a dedicated, private space on a shared server. You can decide to configure your VPS from scratch and obtain the required resources. It all depends on your hosting provider.

Note that some VPS hosting plans may not automatically include a control panel. This means you have to use the command line for server configuration and website setup. Therefore, this can be limiting if you want a straightward dashboard for managing your hosting plans.

Ideal for: Growing businesses or websites with moderate traffic.

Example: An e-commerce store with hundreds of products that needs better performance and security than shared hosting can offer, but doesn’t yet require a dedicated server.

1. Shared Hosting

Shared hosting is the entry-level option for most website owners and is widely used due to its affordability. In this setup, a single server is shared among multiple users, which means hundreds (or even thousands) of websites are hosted on the same physical machine.

The quality of shared hosting can vary significantly depending on the hosting provider. Key factors that affect its performance include server management practices, the number of websites on a server, and the resources allocated to each account.

Ideal for: Small websites with low traffic and basic requirements.

Example: A personal blog, portfolio site, or small business website with minimal monthly visitors.

1. Managed WordPress Hosting

For this type of hosting, you can pass several day-to-day maintenance tasks to your provider. This is because it is not just a plan but a service. So they will provide a range of services including software updates, backups, and security monitoring. Mostly, this service comes at a premium price. 

Ideal for: WordPress-powered websites that require optimized performance and automated management.

Example: A professional blog, a news site, or a WordPress-based small business website where the owner prefers to focus on content instead of server maintenance.

1. Dedicated Hosting

As the name implies, dedicated server hosting is all about complete control and exclusivity. Here, a dedicated server provides exclusive access to a single server. It may also serve multiple servers. But basically, you have full control over its configuration. The hosting provider only houses it for you. As you’d expect, dedicated servers come with a pretty high price tag.

Ideal for: Large-scale websites or businesses with high traffic and specific performance or security needs.

Example: A popular streaming platform, a large e-commerce website, or an enterprise-level website with custom configurations and sensitive data.

1. Cloud Hosting

Cloud hosting refers to distributed Virtual Private Servers (VPS). For this form of hosting, your virtual server is hosted on interconnected computers instead of a single computer.

Candidly, cloud hosting isn’t quite beginner-friendly. It is an excellent choice if you need flexible resource allocation and have the experience. But if you have simpler needs, it may be best to go with other options that align better with your requirements.

Ideal for: Scalable websites or applications with variable traffic patterns.

Example: A SaaS platform, an online store during seasonal sales, or a high-traffic website that experiences unpredictable spikes in traffic.

Tip #2: Identify Your Priorities

What type of website do you want to host? This question will help you know what your priorities are. If you want to host a portfolio website with minimal web visits, you might not mind the minimal downtimes experienced in shared hosting plans. 

However, SaaS products that are used by thousands of people require dedicated or cloud hosting services for guaranteed support and uninterrupted performance.

Let’s explore some of the priorities that would influence your decision.

• Reliability and uptime

Are you looking for 24/hr uptime and support? Most cheap plans do not have dedicated support and if they do, they’re unreliable. Still, you should read online reviews for each provider before taking the plunge. 

You need to choose a hosting provider that can guarantee a minimum uptime of 99.9% with a proven track record of meeting that provision. Uptime ensures that your website is always accessible to visitors and that your data is safe.

• Speed and performance 

Website performance and speed affect not only user experience but also search engine optimisation. As such, you must choose a hosting service that prioritises fast load times as this gives your website a competitive edge.

You also want to think about the scalability and flexibility of the web hosting plans you are offered. It is important to confirm that they can handle future growth and accommodate traffic fluctuations without considerably affecting performance.

• Technical support 

This is even more critical if you have no technical knowledge. If you are a business owner, you need to make sure the provider hosting your website is accessible and responsive. 

This is important because situations may occur requiring prompt resolution. Given this, make sure you prioritise hosting providers that offer multiple support channels or 24/7 support to ensure swift assistance whenever you need it.

• Security and backups

Another essential factor to consider is the security measures the hosting provider has in place to protect your data and website. Cybercrime is at an all-time high. 

Therefore, you must only go with providers that offer regular malware scanning, firewalls, and SSL certificates to secure sensitive information. Also, confirm If they offer automated backups to retrieve your website in case of data loss or breaches.

Tip #3: Choose The Right Web Hosting Service Provider 

The number of hosting providers is huge and it keeps growing. Therefore, you can be assured that you won’t struggle finding the right fit for you. However, if you are not careful, you might fall for the marketing hype and end up choosing the wrong provider. To avoid this, you need to perform due diligence.

Here are two things to consider when choosing the provider;

1. Available hosting plans

In most cases, web hosting service providers price their services in tiers and offer either subscription or licensing payment options.

Some will have base and premium tiers which are differentiated by the available features and the price. For instance, a base tier can have limited support while the premium tier will have a dedicated customer relations manager.

Still, you will find that the plans are either paid for every month or as a one off licensing fee that you won’t have to pay for every month.

The decision here depends on you and what you feel is most favourable based on your needs. That means there are pros and cons to picking either type of plan.

1. Your budget

Like most financial decisions, the choice of hosting service you choose should be dedicated to your budget. 

Different companies price their services at different prices based on several things. For instance, top providers might price their products high because they have established a client base. On the contrary, emerging hosting providers might have discounted prices to convince you.

However, be cautious since cheap, as they say, is expensive. Essentially, just because a service is cheap doesn’t mean it’s the best. imagine paying for a cheap service then losing all your data because you wanted a bargain. 

Also, there is the issue of hidden costs. A plan might be listed as costing $4.99/month but what they don’t indicate is that you will have to pay $20.00 running costs every month. To avoid this,  review the provider’s terms and conditions to ensure there are no blind spots.

Generally, consider the overall value and affordability of the plan before making a decision.

Bottom Line

Considering the points highlighted in this article will help you in choosing a hosting provider that helps your business website thrive. This provider must guarantee fast loading times, uninterrupted accessibility, and robust security measures for your website. In other words, these are non-negotables because they play a huge role in determining the performance of your website.

If you need affordable website designs or web hosting services, we can provide these to you. Kindly reach out to us to discuss your specific needs. We are ready to take your digital presence to the next level!

Need to open a new dental clinic? Strategy. New marketing campaign? Yes, especially when launching a marketing strategy.

The point is that success rarely happens by chance. You have to align your decisions with a plan for it to work smoothly. And if it doesn’t, you will know what caused the problem so that you can rectify it next time.

This is the same case with digital marketing, the most powerful tool you have at your disposal for getting more clients for your dental business. We’re calling it the most powerful because according to research, most people turn to the internet to search for most services nowadays.

If that’s the case, why not make yourself available where your customers spend most of their time, regardless of whether they’re looking for your services or not? Essentially, that’s the whole point of digital marketing. It’s about using web-based channels to connect with your ideal audience. That way, you will build connections that can later translate to business.

Do you want to know how to do that? This article is for you.

We’re going to share with you seven tried and tested digital marketing strategies for dental clinics and how you can implement them. Let’s get started.

1.     Implement Local SEO

You have heard this before. Do you know why digital marketers recommend local SEO for dental clinics? To understand why, we need to break down its meaning.

Local SEO is the practice of optimising your web content for it to be relevant to local searches.

Google and other search engines index online content based on factors like relevance. As such, you should ensure that your content appears for search queries with geographical context. These include near-me searches and so on.

Examples of local SEO strategies include;

• Opening and optimising a Google Business Profile. This tool helps you indicate your operating hours, location, and contacts.
• Creating local landing pages. A local landing page is a dedicated webpage within your website that you publish static content to target a specific location.
• Encourage your past clients to leave online reviews. Online reviews improve local SEO because they mention aspects like location and address of your dental clinic.
• Add location-specific keywords in your content. For instance, if you are writing a blog post, include dental services in [YOUR CITY] for an exact match.

Local SEO is an effective and relatively inexpensive strategy you can adopt for your dental business. Just ensure that you have a plan on how to approach it because you might end up not seeing results if you don’t.

2.     Start Content Marketing

Content marketing is an extensive form of digital marketing with a long history of success. Its primary goals are to educate, entertain, and engage.

People who consume content related to dental services are mostly looking to learn. Therefore, you can invest in creating educational content that informs about various topics related to dental health.

Creating content for various online channels, including social media, websites, and video platforms allows you to establish your dental clinic as a credible service provider.

Content marketing is also about putting yourself out there. In short, it’s a numbers game. With the wave of social media, the most popular brands get the most engagement, which ultimately translates to sales.

The best part about it is that you can get organic reach if you do use the right strategies. Organic reach means appearing in search results without having to spend on advertising. This can be achieved using strategies such as SEO.

3.     Develop Social Media Marketing

This is a big one. Social media has become the go-to online channel for marketing businesses, especially local businesses like dental clinics. Why? It works. Social media marketing accounts for the highest ad spend for most companies.

Your ideal customers have access to the internet and they are spending time on social media. That means you should too.

The common platforms where you’re likely to find your ideal audience are;

• Facebook – Mostly made up of middle-aged audiences, with a strong presence of users aged 35-65. It’s ideal for building brand awareness and community engagement.
• Twitter – Popular among younger, tech-savvy users (18-34 years), Twitter is great for real-time communication, news sharing, and direct interaction with your audience.
• Instagram – Attracts a younger demographic, particularly millennials and Gen Z, with a strong focus on visual content. It’s effective for brands targeting lifestyle, fashion, and beauty markets.
• LinkedIn – Mostly used by professionals, with a focus on business, networking, and industry-related content. Ideal for B2B marketing and professional service providers.
• TikTok – Dominated by Gen Z and younger millennials, TikTok is a powerful platform for viral content, trends, and short-form video marketing.
• YouTube – With a diverse user base across all age groups, YouTube is perfect for long-form video content and educational material. It’s a key platform for product demos, tutorials, and entertainment.

So, if you have a specific target audience, you can focus on the platform that closely aligns with them. The good news is that a dental clinic caters to a large demographic. This means your chances of winning with social media marketing are increased.

The main goal of social media marketing is not particularly marketing, or not in the traditional sense of the word. It is about building a community. With this community, then you can use marketing techniques to convert the community members to customers.

4.     Invest in Paid Advertising

Paid advertising is another digital marketing strategy you can use for your dental clinic. It involves setting up and running adverts on various online channels.

The goal of paid adverts is to bypass the organic ranking and get recommended to the user. That means you will have to pay either the social media platform or search engine you want your advert shown.

Types of paid advertising include;

• Google Ads – Best for high-intent keywords
• Social media ads – Best for brand building
• Display advertising – Best for remarketing campaigns
• Remarketing ads – Best for retargeting
• Influencer marketing – Best for brand association

As you can tell, each type of social media marketing is created for a specific type of platform or online channel. Therefore, the approach you use must be different and follow the ad guidelines for the platform.

The good thing about paid advertising is that you can target a specific demographic. For instance, Facebook lets you define your audience when setting up ads. Therefore, you will attract the exact type of clients you want.

Tip: Use paid advertising sparingly.

This means you should not excessively rely on this form of digital marketing for your dental clinic always. We say this because most people don’t like ads, and they associate too much of it as spam. Therefore, you might ruin your credibility over time.

5.     Optimise Your Website

Website optimisation is more than just using a bunch of keywords to make it visible in search results. It’s also about improving the user interface for a better user experience.

For one, if your website is not mobile-friendly, you’re losing a lot of business. Gone are the days when people had to fire up their huge and slow computers to access the internet.

You’re aware of that, but what you might not be aware of is the implications. A website that loads slowly or does not appear right on a mobile phone attracts no one.

You might be wondering how this is a digital marketing strategy for your dental clinic. It is because the whole point of digital marketing is to get customers using the internet.

Therefore, if your website does not have an intuitive UI, takes forever to load, or is not optimised for mobile, you need to get in touch with professional web designers for help. It will be worth the investment.

Lastly, make sure your website has clear CTA buttons for better conversion. CTA stands for call to action and it gives directions to web visitors to take desired action.

6.     Practise Online Reputation Management

How do you handle negative comments or reviews? The worst you can do is ignore them. Let’s face it, there are days a customer will be unsatisfied with your services.

Typically, they might leave a negative comment on your social media, GBP page, or other channels, detailing what happened. In that case, your online reputation will be at stake.

Online reputation management is a digital marketing strategy that handles such scenarios. In other words, it means being in control of how people perceive you online.

Some common strategies include;

• Handling negative reviews and comments professionally
• Including positive testimonials on your comments
• Detailing your conflict resolution process

Reputation management is also about fairness. In some cases, you might be misrepresented either intentionally or unintentionally. If this happens, you need to set the record straight and ensure that the correct or fair information is on the web.

7.     Build Relationships with Email Marketing

Some people say email is outdated. The truth is that email has been around for some time, but that doesn’t mean it’s outdated. It’s the email marketing strategies that are becoming redundant.

Email marketing shouldn’t be a digital marketing tool. Rather, it should be used to build relationships with your existing and potential clients. The relationship can later escalate to repeat business if you are convincing enough.

Email can also be used to share news (including discounts and promotions), and important updates. For instance, you can share appointment schedules with your customers because it syncs easily into their calendars for reminders.

Ready to Market Your Dental Clinic Online?

There you have it. The seven essential digital marketing that you can use to stay ahead of your competition. But remember, your competition is also using the exact same strategies to stay ahead of you. Therefore, work twice as hard and approach digital marketing like a pro.

At SLINKY Digital, we pride ourselves as experienced marketers who have helped thousands of businesses win with digital marketing. Our approach is based on years of experience testing and trying new ideas until we get it right. Therefore, skip the guesswork and let us handle your digital marketing as you focus on your clients.

Over the years, we have seen many digital marketing trends that have influenced how we market products online. These changes have been contributed to by changing consumer preferences, technology, and the diversification of web-based channels.

In 2024, these three aspects had a lot of impact on digital marketing. As a result, we have noted a lot of common themes in the space. This is what we’re calling the digital marketing trends of the year.

In this article, we are going to highlight the top five that we have observed. Also, we will help you learn how to incorporate them into your digital marketing strategies before they become obsolete. Let’s get started.

Trend 1: The Rise of Short-form Video Content

Something interesting happened during the COVID-19 pandemic. With people being confined in solitary, video became a huge means of communication. This led to the growth spurt of social media apps like TikTok, a common short-form video content platform.

At that time, this form of content was being used for casual expressions by the younger generation so most businesses didn’t see much potential. It wasn’t until TikTok became the most downloaded app globally that marketers started to imagine the possibilities. It got to a point where other apps developed features that resembled TikTok and integrated them into their apps. These include Instagram and Facebook reels.

Why Short Form Video is Effective

The reason for the growth of short-form video content is that humans have a short attention span, and capitalizing on that leads to high engagement. This means that brands can create short content without having to plan extensively for them and drive engagement to their online platforms.

Other reasons include;

• Video content is easy to consume
• Visual storytelling captures emotions
• Short videos are quick to create

If you haven’t started capitalising on short-form video content, you’re missing out. Wondering how to start? Simple. Create quick tutorials, behind-the-scenes clips, user testimonials, and product teasers. In other words, these don’t have to be highly produced and polished videos.

Given that big brands like Duolingo are using TikTok strategy for brand personality, you don’t have an excuse to make short video content.

Trend 2: Adoption of User-Generated Content (UGC)

UGC refers to original brand-specific content that people that are not associated with a brand make, mostly in favour of the company. The best part is that you don’t have to spend anything on this kind of content.

According to reports, 85% of buyers trust user-generated content more than content made by the company. Why? Authenticity. The fact that no one pays UGC creators makes the content more genuine and legitimate. This is as opposed to paid advertising where brands pay influencers to make content about their products.

The Benefits of UGC Content

Starting with the big one; you won’t have to spend any money on UGC. If your products or services appeal to your audience well enough, they will make content about it. This is free marketing that can help you build more credibility online.

Secondly, user-generated content creates resources for your audience. Think of a situation where a user has made a tutorial of how to use a product that you sell. In that case, you won’t have to spend resources making that.

User generated content is becoming a major digital marketing trend in 2024 and beyond because of the growing use of social media. To start with, most user generated content is shared across social media content. This includes video platforms like TikTok or YouTube. The best part is that you can encourage UGC by asking your customers to write reviews or share testimonials about your products or services.

Challenges of UGC Content

It may appear like getting UGC is an easy task, but it’s not. To start with, your customers must be convinced enough to create this content. For instance, you can’t force a customer to leave a review on your website if they don’t enjoy your products or services.

Another challenge of UGC is that sometimes it can appear as if you’re being exploitative to your audience if you demand so much from them. Therefore, learn to strike a balance of what to ask and what to avoid. However, if you focus on providing the best products or services, you will get UGC without having to ask for it.

Trend 3: Artificial Intelligence for Efficiency

The recent introduction of LLMs (large language models) into the digital marketing scene changed the direction of marketing forever. To start with it has disrupted digital marketing workflows and made many resources redundant.

Artificial intelligence has affected the following areas;

• Research
• Content development
• Data analysis
• SEO

Before AI came into the scene, humans used to handle these tasks themselves. However, there was the issue of human inefficiency and accuracy. These are the two major things that AI is addressing in digital marketing.

To start with, AI, especially generative AI models, can generate highly accurate content within a fraction of what humans can. However, does this mean digital marketers have become useless? Not at all. In fact, they have become more essential since there is a need to verify the content generated by these systems.

Still, there is no denying that most agencies have taken a huge hit from these changes. Specifically, digital marketing agencies that are not using AI in their workflows are becoming outdated.

Challenges of AI in Digital Marketing

AI has some challenges as much as its praise.

One of the common challenges of AI is the generic nature of its content. When used as a content marketing tool, it can create content that does not have a human touch, unless humans are included in the loop to make the content more human. This can lead to loss of creativity and authenticity.

Additionally, users and regulators have raised concerns about the ethics of AI. For instance, AI is known for being biased because of its poor understanding of context. Secondly, there are the issues of data privacy and security.

Trend 4: Micro-influencers on Social Media

Influencer marketing is a common form of digital marketing. It involves companies giving their products to influencers, especially on social media for them to push them to their audiences.

These influencers can be categorized into micro and macro, which translates to small and huge, respectively. The reason why influencer marketing works is because the influencers have built a loyal following which they can leverage for such promotions.

You might be wondering why you should focus on micro influencers when you have a chance to reach more people with those big names.

Here are some reasons why;

• Micro influencers have close-knit communities
• Small creators, as they’re sometimes called, understand the value of engagement
• They have better and more genuine engagement compared to macro
• Microinfluencers are more reliable
• Their rates are affordable for companies with tight budgets

A micro influencer can have between 1,000 to 100,000 followers across their social media platforms. At the same time, they get up to 80% more engagement than other influencers.

The best part about micro influencers is that you can find specific influencers who actually use your products and services. This helps you get more qualified leads because the marketing you get from the influencer will be authentic.

Trend 5: Hyper-Personalization

One of the changing consumer expectations is that customers want to feel more personalized as opposed to the generalization.

This has been shaped by several things. One, the current generation of the majority is made up of Gen Z, who have expressed the need to be considered emotionally. Therefore, brands are supposed to work twice as hard to ensure they’re not neglecting the emotions of their clients.

One of the changing consumer expectations is that customers want to feel more personalized as opposed to being treated as part of a general group. This shift has been influenced by several factors.

First, the rise of Gen Z as a major consumer group plays a significant role. This generation has been vocal about the need to feel understood on a deeper emotional level. Gen Z seeks genuine connections with brands, preferring those that align with their values and acknowledge their individuality.

For brands, this means making a stronger effort to address emotional needs in their messaging and interactions. It’s no longer enough to provide generic offerings; personalization has become essential.

This expectation extends beyond product recommendations to the way brands engage through customer service, marketing, and even social media. Consumers expect tailored experiences that resonate with their unique preferences, circumstances, and values. As a result, brands need to invest in more sophisticated data-driven strategies to understand their audience better and create meaningful connections that reflect emotional consideration.

Next Steps…

Trends, especially in digital marketing should not be ignored if you want success with your marketing strategies. Therefore, start experimenting today with micro influencers, adding AI into your workflows, encouraging short-form video, and user generated content.

If you’re looking for professional digital marketing services in Perth, we are here to help you. Get in touch with us by contacting us here.

For instance, in 2023, solar energy contributed to 16% of the 35% of Australia’s energy consumption that came from renewable sources.

That’s not all. It’s estimated that by 2030, the global solar capacity will have risen to 5,520 gigawatts (GW), a 2.6% higher growth rate than we saw between 2017 and 2023.

What do these numbers mean for you? In a nutshell, it means the demand for solar energy is growing steadily due to the push towards carbon neutrality. Therefore, you need to be working twice as hard to market your solar products, including panels, inverters, and battery storage systems, while educating customers on the long-term benefits of investing in solar energy.

One of the most effective ways to market your solar company is via the web. Specifically, you should invest in digital marketing for the best results. In this article, we share some of the most effective digital marketing strategies used by the top solar companies globally.

Understanding the Solar Customer

Do you know who uses solar products? Well, you should. This is the most important thing you should do before launching your marketing campaign. The chances are that you have already established your line of solar products. What’s left now is to understand your customer.

Generally, there are three types of solar customers.

1. Residential customers: This includes homeowners who are mostly older and looking for cleaner energy alternatives.
2. Commercial customers: These are mostly corporate companies. Corporations tend to have lengthy buying processes (we will discuss the solar buying process next).
3. The government: This is self-explanatory. Like commercial customers, the government also has lengthy processes for buying solar products.

Based on how you have positioned your solar company, which among these customers are you most likely to attract? Now that you have identified your ideal customer, you need to know their buying process.

Typically, every solar customer will go through a research, consideration, and a decision phase when buying solar products. The good thing about digital marketing is that you can develop strategies to help them make better decisions through these three phases.

How To Build a Strong Online Presence

Digital marketing leverages online channels such as websites, social media, and web apps. Therefore, you need to start by establishing a strong presence on these channels. This is where you will be executing your digital marketing strategies.

Websites

The chances are that you already have a website for your company. However, it doesn’t end there. Your website is mostly the first point of contact, especially if the target audience is searching for solar products on search engines.

For your solar company, you might develop an ecommerce website and include pages such as About and Blog where you will market your solar products. We will get into the specific best practices later.

Social Media Channels

Social media is the best place to market your solar products, especially if you want to target specific demographics. This is because platforms like Facebook allow you to customise your posts and ads to be seen by specific people. Social media has high chances of giving you a strong online presence due to its possibilities of huge reach.

3 Effective Digital Marketing Strategies for Solar Companies

Your competition is already practising digital marketing. This means if you want to keep up, you need to get started right away. So, if you don’t know where to start, we have outlined three of the most effective digital marketing strategies for solar companies.

1.     Set a Foundation with Search Engine Optimization

SEO is the foundation of any successful digital marketing strategy. It stands for search engine optimisation and it involves practices to achieve that.

You already know of search engines like Google. These engines are built to rank content based on factors like usability and relevance to search queries. SEO provides you with a roadmap to achieve these guidelines.

Optimising content for usability

Usability refers to how the search engine algorithm rates the user experience of the website. First of all, you have to make sure your website is crawlable by Google. Secondly, you have to ensure that your website provides a good experience to users.

Ensure that your website;

• Has a high load speed,
• Is mobile friendly
• Has a clean user interface

Making your website relevant to search queries

If your website is not relevant to what your ideal customers are searching on the web, it will be hardly recommended organically on search results. Luckily SEO can help you.

Some of the common strategies for optimising your website for search queries include;

• Use relevant keywords: Conduct keyword research and discover the most searched-for content on the web related to solar energy. Next, create quality content around these keywords to improve your site’s chances of ranking higher.
• Focus on technical SEO: Technical SEO entails strategies to ensure your website is crawlable, including fixing broken links, deleting duplicate content, submitting an XML sitemap to Google Search Console and so on.

SEO is not an easy task. Therefore, at first, it might seem daunting, but with time, you will get the hang of it. If you prefer someone else to do it, we offer comprehensive SEO services for solar companies in Perth.

2.     Share Value Through Content Marketing

Content marketing is about creating and sharing valuable, informative content to attract and engage your target audience. Remember that we established that your customers can fall into either of three categories. This is particularly important for content marketing. Let’s explain.

For your content to be considered valuable and engaging by the reader, they have to be the correct target audience. This means they have to relate to what is being said and how the information is presented. For instance, the government would prefer a more direct language that leans more towards formal. This would not be the same case for a homeowner who needs to feel understood about her frustrations with other sources of energy.

Do you get the point? Exactly; tailor the content towards whoever you’re selling to. The conundrum happens when your target audience happens to be both. What do you do in such a case?

Tailor the content towards who you’re selling to. The conundrum happens when your target audience happens to be both. What do you do in such a case? You strike a balance by creating content that addresses the needs of both groups without alienating either. Segment your messaging where possible—use tailored landing pages, personalized email campaigns, or specific blog posts for each audience.

When crafting more general content, focus on shared interests or problems they both face and position your product or service as the solution. Clear, inclusive language and examples that resonate with both groups can help bridge the gap effectively.

The secret of content marketing is strategy. In other words, you will need a strategy that outlines the how, why, and when aspects of your content marketing.

A content marketing strategy includes several items including;

• Topics you want to cover.
• Content format you want to create (e.g., blog posts, articles and videos).
• Content marketing goals
• Timelines and so on

All these items will make sure you have a solid content marketing plan that helps you hit your sales goals for your solar company.

Something else companies forget to do is promote their content. As much as you should aim for organic traffic to your content, a little push doesn’t hurt. If anything, there’s no rule against it. So, promote your content on social media, email, and other channels to get the word out there.

3.     Leverage Social Media Marketing

Social media is a powerful tool for building relationships with potential customers and generating leads. However, most businesses don’t use social media the right way and they end up not achieving good results.

One thing you should understand is that social media is not exactly a marketing platform. It primarily serves as a communication and engagement platform. Therefore, you need to centre your content around that. The marketing comes in where you leverage the audience to promote products.

The common marketing approach that businesses use to promote their products on social media is by showcasing product features and benefits. But before you get to do that, you will have to create a loyal audience that cares about your brand. Like we said, social media is about creating relationships with your audience.

There are several social media platforms you can use. These include Facebook, Instagram, TikTok and LinkedIn. Each platform has its strengths and weaknesses when it comes to content creation.

Some of the best practices when using social media for your solar company include;

• Choose at least three platforms and be active there
• Put more effort where a large majority of your target audience would be found
• Have a consistent tone across your social media channels
• Avoid using too much sale-sy language on social media
• Engage your audience with comments and reactions
• Participate in trending topics for increased reach

The social media content you share should educate, entertain, or inspire your audience. Therefore, identify topics that can fit these aspects. With the right strategies and approach, you will achieve your marketing goals for your solar business.

Measuring Success of Your Digital Marketing Strategies

The success of your digital marketing strategies can be measured at several phases of the campaign. Why is this important? To evaluate the performance of the several strategies you have put in place.

When setting up a digital marketing strategy, there are key performance indicators that you can identify. These are supposed to act as the metrics through which you measure whether the strategies you’re using are working or not.

For instance, if you choose content marketing as a digital marketing strategy for your solar business, you should measure the following;

• Website visits: Check the number of unique web visitors your website gets periodically.
• Leads generated: A lead is a potential customer who hasn’t bought something but they’re interested. You can tell this from things like email signups.
• Conversion rates: When the potential customer takes the desired action, that means you have a high conversion rate. It indicates that your marketing is working.
• Customer acquisition cost: Calculates the total cost of acquiring a new customer, including ad spend, marketing expenses, and sales costs. A lower CAC indicates more efficient marketing efforts.

The above metrics generate a lot of useful data, whether that’s on your website or social media channels. To make sense of this data, you need to perform data analysis. This analysis gives you insights into your performance, and it helps you decide where to improve.

Let us Handle Digital Marketing For You

Digital marketing has the potential to transform the sales of your solar company. The best part is that it is cost-effective, and you can track its performance over time. If you practice the three strategies we have outlined, you’re guaranteed to win with at least one.

But why gamble when you can get results without the hassle? That’s why we pride ourselves as the best digital marketing agency with experience in helping solar companies across Australia and beyond get off the ground. Click here to get a free quote.

In other words, you’ve got several competitors. And your customers spend most of their time online. The best way to stay relevant is through digital marketing, which bolsters your company’s visibility.

As a landscaper, you need to make more profit during the landscaping seasons to avoid a flop in winter. Hence, online marketing is a vital tool.

That leaves one crucial question: how do you go about digital marketing for landscapers?

The first step is to keep reading this article for insights.

There are several reasons you should invest in Digital marketing for landscaping. Let’s explore the most important ones.

Why You Should Invest In Landscaping

• Increases traffic on your website and attracts clients from your neighborhood
• It enables you to reach an audience
• It allows you to build a renowned brand
• It puts you one step ahead of your competitors
• Promotes visibility on search engines like Google

Proven Marketing Tips For Landscape Digital Marketing

With the following strategies, you can drive revenue through digital marketing for Landscaping.

Audience Survey

Starting digital marketing for landscaping without understanding your audience is counterproductive. It’s like planting without testing the soil. While you may see some growth, you may not maximize your yield.

Researching your audience and understanding what makes them tick is the cornerstone of any digital marketing strategy. This involves putting yourself in their daily lives.

What are the troubles they experience? Why would they need your services?

Creating Personas

Create a user persona for various clients that could need your services.

Is it a busy career woman seeking a stunning garden view to enjoy her off days? Or a community building attractive outdoor spaces for locals? Perhaps a real estate developer hoping to improve curb appeal for better sales?

Each client has different needs, but they all have one thing in common: they need your services.

How do you unify these unique needs and address their pain points? That’s where intentional digital marketing steals the spotlight.

Your ads, digital content, and every strategy should be tailored to resonate with each of your target audiences.

It might sound silly, but let your imagination run wild. Tag each of your personas with a name and specify their needs.

For instance, “Ryan” wants a renovation, so he needs to overhaul his outdoor landscape to increase his property value.

To conduct a survey, check out what people search on Google and monitor social media conversations in your industry. These data are gold dust for landscapers who need better online visibility.

Speaking of online visibility, you can’t undermine the power of a robust online presence.

Creating a Strong Online Presence

We established that people spend more time online. To build your business, you have to be in their faces online.

Having a website is only a fundamental feature of a robust online presence. It involves creating a digital ecosystem that boosts your brand. This covers everything from your website aesthetics to staying active on social media and updating your website.

We’ll discuss all a solid online presence entails below:

Website Design and User Experience

For landscapers, visual representation is everything. Your website should be a graphical presentation of your work. Since it’s your online office, visitors must be wowed by what they see.

Organize your page so that it’s user-friendly and displays only high-quality images. Throw in call-to-action where necessary to inspire your clients to take action. Finally, make sure your website is also appealing on mobile view.

SEO for Landscapers

To be seen, you have to position yourself to be found. How? Through SEO. Let me explain.

SEO is like an onion; it has several layers. Done perfectly, it results in more visibility. In the best-case scenario, your page will be on the first page of SERPs.

For landscapers, local SEO is highly valuable.

You can include long-tail keywords focused on a locality. Each content on your website, including image alt texts and graphics description, should be optimized. In addition to keywords, ensure you register your business on Google My Business. That way, you can pop up on Google Maps and searches focused on your area.

Leveraging Social Media

Like your website, social media is an extension of your brand. The power of social media marketing lies in understanding each platform’s strengths. More on that below.

For instance, Instagram is a visual-based platform; YouTube is great for video project shows and tutorials, and Facebook, on the other hand, is for reviews and community engagement.

Knowing the strengths of each platform is one thing; consistency is another. Posting regularly aids interactions and enables you to build loyalty while attracting new clients.

Content Marketing Strategies for Landscapers

Digital marketing revolves around content. Whether blog posts or video content, content marketing is a vital element.

This form of marketing is all about offering value to your client. Content marketing will establish you as an expert in the landscaping industry. The kind of content you put out may also reflect your passion.

Here are some elements of content marketing for landscapers:

Blogging

When clients need certain opinions on landscaping, they turn to blog posts on Google. Creating blog posts boosts your SEO efforts, especially when your posts are valuable.

So, when clients want to learn “how to prepare your garden for landscaping,” they find your blog post.

Imagine you have a solid internal linking structure that links to similar articles- you keep them on your website.

In this case, you have ample time to showcase your knowledge and help potential clients find answers.

Your topic choice could cut across several landscaping topics.

Video Content

As the saying goes… a picture is worth a thousand words. And a video? It’s several pictures spreading core messages one second at a time. It’s a powerful medium for landscapers.

From drone footage of completed landscaping to time-lapse transformation videos and garden project DIY, the possibilities are endless. These will captivate your audience on social media or your website and boost engagement.

Email Marketing

Email is another form of content marketing. Email marketing has a simple procedure:

• Build a subscriber list
• Send out valuable newsletters
• Share promotions, bonuses, and tips
• Personalize the emails.

A perfect email marketing strategy boosts your campaigns and builds a connection with your clients.

Paid Advertising for Landscapers

While you can market without paid ads, this form of marketing yields robust rewards. As a landscaper, paid ads put your services in front of the right clients.

Pay-Per-Click (PPC) Advertising

Google Ads is a popular PPC platform that displays ads to users who require landscaping services.

The best part is you only pay when a client clicks on the ad. Hence, it’s a budget-friendly way to drive traffic to your website and get leads.

Use keywords related to your target audience’s search intent. Finalize it with compelling copies and a persuasive CTA to convert clicks.

Social Media platforms

Social media platforms like Facebook and Instagram have targeted ads for more people-centric ads. Using advanced features, you may reach clients based on their interests.

Try different formats to see which one works better for your landscaping business. But we suggest including visual ads that advertise special offers.

The Power Of  Online Reviews

Reviews help you build trust with potential customers and go a long way in persuading them that you can do their landscaping.

It’s a rule: If you have done it before, you can replicate the success with them.

Also, send follow-up emails to encourage your clients to leave reviews on your website. The more reviews you have, the better.

Social Media Marketing In Landscape Online Marketing

While you can showcase your work on social media, it’s also a place to create a brand’s personality. If you maximize it well as a landscaper, you can build a loyal community.

Social Media Marketing is vast and requires patience. But we’ll offer a breakdown of what you need to learn.

Choosing the Right Platforms

For landscaping businesses, strategic decision-making is essential when picking the right platform. Where do your potential clients spend their time? A visual industry like landscaping needs active Instagram, Pinterest, and TikTok accounts.

Facebook may also be great for longer posts and encouraging community. LinkedIn may come in handy if your landscaping business focuses on commercial enterprises. You can connect with companies and professionals.

Content Strategy

Your content should cover various topics and take different forms, from behind-the-scenes looks to polls and quizzes to boost interaction. In other words, get creative with your content.

Live videos or stories generate more attraction and offer personal insight into your work. Seeing behind-the-scenes footage makes viewers feel more connected to your work. Before you know it, you’ll have a community of clients who love your company.

Consistency and Engagement

Finally, consistency is a simple maintenance technique for social media marketing. Keep posting exciting videos, infographics, or images. Make memes. Create reels.

Being active on social media is a surefire way to build a loyal customer base.

Ensure you respond to content or messages often. You can also collaborate with influencers and local businesses to expand your reach.

Leveraging Technology For Landscaping Online Marketing

In the same way, fleet tracking and Roomba-style mowers have revolutionized landscaping; technology aids landscape digital marketing.

Using technology, you can make your services more seamless and appealing to potential clients.

For instance:

Virtual Consultations

Introduce virtual consultations. Such ease can make life easier for busy clients. They get to meet you and experience what working with you may feel without the actual stress of in-person meetings. Virtual consultations are great for the early stages of consultation.

Drones and 3D Modeling

Drones allow you to capture aerial footage of complete projects for a comprehensive view. The view from a drone showcases your work’s scale and intricacy in a way that ground-level photos can’t.

Also, 3D modeling provides vivid virtual representations of proposed designs to clients. With 3D modeling, clients can visualize designs even before you recreate them.

Project Management Software

Project management software simplifies communication and streamlines your operations. Essentially, it ensures your project stays on track and goes as planned.

Tools like this help you manage timelines, resources, budgets, and communication. With project management software, you appear more professional and efficient to clients.

Finally… Hire a Digital Marketing Company For Landscaping

Digital marketing is multifaceted and a different ball game in practice. Like every other role, it requires some skill sets. However, a sound digital marketing agency possesses the expertise and offers it effortlessly, yielding results when needed.

We hear you ask: can I do digital marketing myself?

Landscaping requires some skills and effort. But sometimes, clients can get things done themselves, yet they hire you for the professional touch. Similarly, a marketing agency like Slinky would come to the rescue.

You could hire us now and focus on making your clients happy. Rest assured, you’ll get digital marketing for landscaping at its best.

We can handle all your digital marketing needs without any hassle. Want to give us a try?

Contact us today to cater to your digital marketing needs!

Today, your success or growth rate hinges on the quality of your service and digital marketing.

How can you build your reputation digitally? How can you connect to the world of possibilities that online marketing affords? You are in luck! This deep-dive article explores in detail how to market your accounting business globally.

At Slinky, we are a one-stop shop for digital marketing, so we can help you achieve your goals!

But first, let’s help you focus on the right goals…

The Impact of Digital Marketing on Accountants

The good old days… days when brick-and-mortar marketing yielded results. A great ad in the newspaper or an inspiring billboard on a busy street made a lot of difference or sometimes a great referral.

Don’t get us wrong—the digital revolution hasn’t eroded these methods. In fact, referrals are still great for marketing. But digital marketing complements these channels and often overshadows them.

Why?

Because everyone is on the Internet these days! Your clients are somewhere across the world, browsing solutions to their accounting problems.

Thanks to digital marketing, you don’t need to travel across the Atlantic to speak with a professional. Digital strategies offer reach and also give insight into clients’ behavior.

For an accountant, digital visibility means credibility and trust. You can project this through your SEO approach. A well-constructed online presence means clients can vet your business, check reviews, and rate your expertise before contacting you.

Pretty much how you are rating or vetting Slinky at the moment.

Such transparency and visibility build trust, which is the core of a client-accountant relationship.

Finally, digital marketing isn’t just about getting clients; it covers the nurturing process. Tools like social media equip you to build an online community that gives you a competitive edge. It’s almost like having an online family that would opt for your services anytime, any day. Why?

Because they trust you enough! How can you build this level of trust through digital marketing? You are a few minutes away from learning that.

Establishing a Strong Online Presence

We can’t overstate the need for a robust online presence. If you want to put your business in people’s faces, you need a professional website. Your website is a digital storefront that displays your services and markets you to clients.

However, as an accountant, you should be conscious of people’s time. So, your website needs to be user-friendly to avoid losing the client’s attention off the bat.

What’s more? Your website should reflect your company’s values, brand personality, and professionalism.

That brings us to one core aspect of accounting digital marketing: branding. When clients see anything related to your brand, it should resonate with them. It’s like how the “tick” logo instantly reminds you of NIKE. That’s what branding does.

Your branding should consist of a cohesive use of colors, fonts, style, and messages that align with your values or quality of service. It should also make your clients comfortable enough to trust you based on reliability and consistency.

Another essential of a solid online presence is SEO.

Search Engine Optimization (SEO) is the strategy that makes you visible to your client. It includes optimizing your website with relevant keywords and blog posts.

Frankly, SEO is much more than that. There is mobile friendliness, limiting HTTP requests, improving server time, etc. All these tactics ensure that your client has no trouble locating your site and stays long enough to be convinced.

Simply put, that’s how to make your accounting firm stand out.

Ultimately, a robust online presence makes all the difference in a digital age. It’s an easy way to attract clients and set a solid foundation based on trust. Considering the competitive digital space, have unique features that set you apart.

Social Media Marketing Simplified for Accountants

Like moths to flames, the current generation is drawn to social media. That’s hardly surprising; it offers a whole world of entertainment. Do you want to know what else social media is famous for?

Digital marketing.

For accountants, it may seem like a waste of time or a complex maze that needs unraveling. However, when you master this digital domain, you can stand tall in your industry.

Social media connects you with a modern audience in a way that humanizes your brand.

It makes your brand feel more accessible or relatable on a personal level. When your clients think they know you are begging to see results.

How does social media work in digital marketing for accountants?

Choosing Your Platforms Wisely

Knowing your social media platforms and their best use is the first stage. A professional chef, or anyone, wouldn’t use a potato peeler to peel an onions. While you are aiming for a particular result, there are specific tools.

Similarly, each social media platform serves a specific purpose. LinkedIn is a professional networking platform for sharing certain company-related information.

However, Instagram and Facebook are better platforms for portraying your firm’s culture or behind-the-scenes looks.

Twitter, on the flip side, is less visual. Hence, it’s great for keeping tabs on industry news, sharing quick insights, and engaging in real-time conversations.

Content That Connects

Social media is all about value. Entertainment adds value. Educational content adds value.

What kind of content would add value to an accounting firm’s clients?

Among other things, simplify complex tax laws, provide financial tips, and demystify accounting processes in simple terms. Depending on the platform, you may try Q&A sessions, infographics, or videos that offer engaging insights.

Engagement is Key

Social media is like having a relationship with your clients. And we all know relationships are a two-way street. You need to interact. Respond to comments, discuss, and get feedback to create more targeted content. Engagement forges a better relationship with your clients.

Content Marketing: Showcasing Your Expertise

You have probably heard this statement repeatedly. But here’s one more time: content is king. Content establishes you as an authority in accounting. It shows your knowledge and expert level to build trust with your client. People will follow you when you sound like you know what you are doing.

So, when you create valuable content, you turn readers into clients.

Blogging

In accounting marketing, your first tool is your blog. Each post on your blog should strategically target your client’s pain point and offer solutions and advice. To crown it all, optimize it for SEO so it doesn’t rot away in the corners of the internet.

It’s a simple formula:

Valuable nuggets + SEO = Long-term clients.

Video Content

Videos humanize brands, and people find visuals more appealing. So, create videos that break down complex concepts in accounting to boost your engagement. Another exciting video content idea is introducing your team to humanize your brand.

Leverage Success Stories

Use success stories to your advantage. The format should be simple and direct: state your clients’ goals when they approach you. How did you help? What was the result?

Testimonials and case studies should illustrate your firm’s impact and how it helped people achieve their financial goals. Your success stories should prove your expertise.

Email Marketing: Keeping Clients Informed and Engaged

Email marketing remains one of the oldest forms of marketing. Nevertheless, it’s still super effective.

Email marketing is a direct digital marketing strategy that allows you to communicate personally with your audience. In accounting digital marketing, it’s a great strategy to nurture relationships and keep clients informed. Used effectively, it can help you move your clients down the sales funnel.

How does it work?

Building Your List

For email marketing, you need a subscription list. But you may start with your current clients and encourage new prospects to sign up using an irresistible lead magnet. It could be a free financial planning guide, tax guide, or a financial ebook for companies.

Here’s the catch: you can lose subscribers if your emails or newsletter doesn’t offer value.

Personalization and Segmentation

All clients are different. They have different needs, goals, and personalities. Hence, your emails should be personalized. You can make this work through segmentation.

Segmentation is an email marketing tool for personalizing messages to suit clients’ needs. From small business owners seeking tax advice to clients needing retirement planning, each client gets relevant content that drives conversion through segmentation.

Content Mix

Finally, throw in a valuable blend of informational and promotional content. Highlight your services and how you can help them while sharing tax tips or a formula for better financial health. At the end of the day, you are running a business. It’s all about balancing education, engagement, and persuasion.

Simple Online Marketing Tips for Accountants

Let’s delve into online marketing tips that any accounting firm would find invaluable. Remember, your online presence is a digital storefront that leaves a digital footprint.

Here’s how to leave a print in your client’s heart:

Optimize for Local SEO

Local SEO is for small accounting firms that want to target a location. It is an effective strategy, especially for clients who would rather hire accountants in their locality.

One way to do this is to list your business in online directories and Google My Business. Also, use local keywords in your website content to boost your visibility in local search results.

Be Mobile-Friendly

Mobile-friendliness is one of the factors that affect SEO. When your website isn’t optimized for mobile phones, it could hurt your ranking. Why? Because most people use their phones to make essential search queries online. Furthermore, your website’s responsiveness affects its rank on SERPs.

Engage Regularly on Social Media

We can’t overemphasize the need for consistent engagement on social media platforms. When you post helpful content regularly on your platform, you attract engagement and views, which builds brand recognition. Moreover, your clients will know your firm for specific values.

Analyzing and Adapting Your Digital Marketing Strategies

As an accountant, you understand that the law’s stance on financial issues may change from time to time. Similarly, digital strategies aren’t static. Your fingers should be on the pulse of industry trends so you can adapt as needed.

Let’s explore tips always to keep you updated:

Track Your Performance

Keep tabs on online metrics and KPIs. To monitor your growth, invest in tools like Google Analytics, social media insights, or email marketing tools. These tools allow you to monitor website traffic, engagement, conversion, and ROI. Such metrics give insight into what works and what doesn’t.

Understand Your Audience

Analytics also provides insights on your clients. It tells you who’s engaging your content and how. This information is a great optimization tool in the right hands. Wield it well, and you’ll create more targeted content to meet your client’s needs.

Be Open to Change

Digital marketing for accounting firms is all about adapting and experimenting. If you realize something isn’t working, tweak your approach and try something new. Also, keep tabs on marketing trends and updates to stay ahead.

Overcoming Common Digital Marketing Challenges for Accountants

Digital marketing is like navigating uncharted waters for accountants—diving into unfamiliar territory head first. It worsens when you need to consistently create content to aid visibility or compete with other firms in a saturated market.

You can overcome these hurdles with our help.

All you need is the right strategies and mindset to see growth opportunities. Nevertheless, these tips would help you:

Time Management

Accountants often mention the lack of time excuse. We understand that work can sometimes be tasking, but you can allocate a few hours weekly to marketing. Do you want to know what else you can do? Hire professionals to get it done while you focus on accounting! Just make sure you are doing something because little drops make an ocean.

Content Creation

Always remember that you have a treasure trove that your audience will find valuable. So, while consistent content creation could be daunting, dedication is necessary.

Explain complex terms in simple, digestible pieces. You don’t always have to recreate something new—repurpose your content when possible and draw insight from competitors.

Differentiation

Why should your clients pick you over others? Answering this question will take you closer to solving the problem of lack of distinction. If your accounting firm is like every other one, convincing people to trust you would be difficult. That’s the simple fact. Highlight your selling points in your content or while interacting with your clients. That way, you can answer the question, “Why you?

Our Digital Marketing For Accountants 

At Slinky, we offer slick services to attract your clients and keep them glued to your quality services.

Most accounting firms trust us with their:

• SEO
• Web Design
• Paid Ads
• Social Media Management
• Website Maintenance
• Web Analytics and Reporting
• And more.

Your accounting firm can join the thousands we have helped. Please contact us with any questions about our services and how we can help you.

Remember, your expertise as an accountant is invaluable. You only need to lend a voice to your business and make the people who need it the most hear it. In other words, embrace the opportunity to amplify your accounting business and build your brand one decision at a time.

Your first decision is to reach out. Get a free proposal today.

It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement.

But one question that often arises is, What is the ROI (Return on Investment) of digital marketing for a Perth business?

At Slinky Digital Agency, we’re here to demystify this critical aspect of business investment.

What Exactly is ROI?

Return on Investment (ROI) is a performance metric used to evaluate the efficiency of an investment. In the context of digital marketing, it helps you quantify how much revenue your marketing efforts are generating relative to their cost. Simply put, ROI gives you a clear idea of what you’re getting back for every dollar spent on digital marketing.

From Rand Fishkin: The best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

Why ROI is the Magic Number

Measuring ROI goes beyond mere number-crunching; it provides actionable insights into what’s working and what’s not. This clarity enables you to allocate resources more effectively, thereby maximizing profits and minimizing wastage.

“Really pleased with Slinky Digital, helping my brand grow online with their Digital Marketing. Excellent team, and their Search Engine Optimisation work is second to none. My favourite digital marketing agency to work with!”
— Jess Howller

ROI in the Digital Marketing Mix

When it comes to digital marketing, ROI doesn’t just pertain to one area; it touches upon various channels like SEO, social media, and email marketing. The cumulative impact of these channels on your business performance is what determines your overall ROI.

1. SEO: Good SEO can bring organic traffic and help build brand credibility. The costs are primarily upfront, making the long-term ROI highly beneficial.
2. Social Media: The ROI of social media can be substantial, especially if you invest in targeted advertising that precisely reaches your audience.
3. Email Marketing: With high engagement rates, this channel often delivers an ROI that outstrips other marketing techniques.
4. Google Ads: Paid advertising is all about instant results. While the upfront costs can be high, a well-strategized campaign can deliver an ROI that justifies the expense.

“Slinky Digital Agency is top-tier when it comes to digital marketing. Peter Brittain and his team are innovative, proactive, and always deliver on their promises. They’ve helped our business reach new heights online. Thank you.”
— Christina Roberts

Tailoring ROI to Perth Businesses

Perth’s unique market conditions require a localized approach to ROI calculations. While national and global metrics provide a broad overview, they may not precisely reflect the opportunities and challenges of operating in Perth. That’s where Slinky Digital’s expertise comes in handy; we understand the local landscape and tailor strategies that are most effective for Perth businesses.

“Slinky Digital have been doing all my online marketing / SEO work from my first ever website. They are very professional and have achieved excellent results for my reticulation business and my landscaping company. I would highly recommend Peter and his team. Thanks.”
— Eugenia Ietto

Making Sense of the Numbers

Evaluating ROI involves a combination of tracking software, data analytics, and good old-fashioned market research. As a member of The Australian Web Industry Association, Slinky Digital adheres to the highest standards of practice, ensuring that our ROI measurements are accurate, relevant, and insightful.

Founded by Peter Brittain, a pioneer in digital marketing, we’ve navigated the digital landscape for over two decades. Peter’s in-depth understanding of the digital ecosystem has propelled countless businesses toward unprecedented growth. Our tailor-made solutions are designed to bring you the highest possible ROI, aligning seamlessly with your business objectives.

The Bottom Line

In the fast-paced world of digital marketing, ROI isn’t just a buzzword; it’s the financial proof of your marketing strategy’s effectiveness. A compelling ROI not only validates your efforts but can also attract further investment into your marketing campaigns.

With an obligation-free quote just a call away at (08) 6102 8944, isn’t it time you found out how Slinky Digital can elevate your business? Your search for a digital partner that delivers tangible results ends here.

So go ahead and make that call, because every moment you delay could be a missed opportunity for maximizing your ROI!

In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?”

As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify the costs associated with taking your business to the next level online.

As Seth Godin says: “Marketing is no longer about the stuff that you make, but about the stories you tell.”

An Investment, Not an Expense

At Slinky Digital, we view web marketing as an investment in your brand’s future. We understand that each business has unique needs, goals, and budget constraints, which is why we specialize in crafting tailor-made digital marketing solutions that fit your pocket.

Our core services range from SEO and Google ads campaigns to social media marketing and digital design. The investment varies based on the scope, scale, and strategy your business requires.

Talk to our friendly team of experts today on (08) 6102 8944.

Testimonials Speak Louder Than Words

Don’t just take our word for it. Our satisfied clients are our best advocates:

“Slinky Digital have been doing all my online marketing / SEO work from my first ever website. They are very professional and have achieved excellent results for my reticulation business and my landscaping company. I would highly recommend Peter and his team. Thanks.”
— Eugenia Ietto

“Very professional. Great results. We continue to use the services of this company. They have always shown the utmost professionalism when working with us. We will continue to recommend them. Thank you.”
— Heather MacKenzie

“Slinky Digital Agency is top-tier when it comes to digital marketing. Peter Brittain and his team are innovative, proactive, and always deliver on their promises. They’ve helped our business reach new heights online. Thank you.”
— Christina Roberts

Breaking Down the Costs

1. SEO Services: Depending on your industry and competition, SEO services can range from $800 to $3000 per month. These campaigns focus on propelling your website to the top of search engine results. Sal Jumat from Joondalup City Dental praises our local Perth team, saying, “Great local Perth team that has been helping us with our digital marketing.”
2. Social Media Marketing: Businesses can expect to invest anywhere from $500 to $3000 per month for comprehensive social media strategies. Chris Moore from Landscape Constructions Australia wholeheartedly recommends us, stating, “I endorse them without any hesitation.”
3. Google Ads: PPC or Pay-Per-Click campaigns are variable but can start as low as $500 per month excluding the ad spend. This strategy allows you immediate visibility and targeted leads.
4. Web Design and Development: A well-designed website can cost between $2,000 and $10,000, depending on complexity and features. Our stellar web designs have won accolades from David Lewis of Beats GX in Perth, who claims, “We love our website and our customers do too.”

The Slinky Difference – Where Innovation and Excellence Meet

Founded by Peter Brittain, a pioneer in digital marketing, Slinky Digital has been at the forefront of digital marketing for over two decades. Our ethos is based on innovative, results-oriented strategies that drive spectacular growth for our clients. From humble beginnings in the late nineties, we have evolved into a force to be reckoned with, continuously staying abreast of the latest trends and technologies. Our services are tailored to meet your unique business needs, ensuring maximum ROI.

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With digital marketing, you often get what you pay for. While initial costs may seem overwhelming, consider the return on investment and the invaluable exposure your brand will receive. In a world where your digital presence directly correlates with business success, can you afford not to invest in a sound digital marketing strategy?

So, if you’re looking to build your brand online, there’s no better time than now to invest in digital marketing. Talk to us today at Slinky Digital Agency, where we’re all about building brands online. Remember, an obligation-free quote is just a phone call away at (08) 6102 8944.