Diamond Buying Guide

Diamond Buying Guide

One of the world’s most beautiful, unique and rare treasures, every diamond has its own story to tell - whether it’s a lifelong commitment, a celebration or a thank you. That’s why we fall in love with every diamond we choose, to make sure you do too.

We’ve curated a complete guide to diamonds to answer all your questions and give you the confidence you need when looking for “the one”. Together, we’ll help
you find the perfect diamond.

The 4 Cs

Wondering what the 4 Cs are and why they’re important? We explain how cut, colour, clarity and carat influence the way a diamond sparkles in more detail.

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Our 5th C

So you’ll have confidence in your choice. With over 100 years of expertise and knowledge, it’s no secret we know a thing or two about finding the perfect diamond.

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Diamond Cut & Shapes

We talk through the difference between diamond cuts and diamond shapes and how to find the perfect one for you.

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Diamond Settings & Styles

A beautiful diamond needs the perfect setting. Find out more about the styles and settings we choose to best compliment the shape of the diamond.

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Diamond Glossary

We break down all the diamond jargon with our A-Z glossary of diamond terms. You’ll be an expert in no time!

Discover our Collections

We look at every element of our diamond jewellery and rings to create the perfect pieces. From precious metals and styles to perfectly matched diamonds, discover our beautiful exclusive collections.

Meet our experts

One of our diamond experts, Lorna, talks you through how to choose the perfect diamond.

“We hand select our diamonds and choose settings that complement them the best, paying attention to the details that matter the most. Whether it’s an engagement ring on your finger or a tennis bracelet on your wrist, our diamonds don’t just sparkle, they feel amazing too.”

– Lorna, Head of Diamond Buying.